The client was a diamond jewellery manufacturer with an extensive range of products. They needed a marketing strategy that would highlight the unique qualities of their sustainable diamond jewellery brand and stand out in a competitive industry.

ANMG Communications developed an integrated brand launch strategy for the brand, which began with creating a suitable brand identity for their brand, along with boosting visibility through a new website and app, and rounding it off with raising awareness through social media and mobile campaigns.

Over 50 brand identity iterations were created for their brand. The iterations were developed keeping in mind the high-end, elegant products of the brand.

More than 10 packaging identity iterations were developed for the brand, including outer packaging and wrapping. This packaging highlighted the luxurious aspect of the product while at the same time maintained an elegant look.

5 detailed animated videos were created to highlight the features and benefits of each product. These videos aimed to raise awareness about the benefits of sustainable diamonds while also emphasizing on their high quality and clarity.

Their website was developed to include individual pages for each product, with high-quality photos and detailed product descriptions. More than 160 pages were developed for the new website, with a layout that was easy to navigate and browse.

A mobile app was developed for the brand which contained individual page screens for each product, where the user could easily view the product and read detailed descriptions. More than 160 screens were created. The app was not just a catalogue of products but also a comprehensive resource which included FAQs, contact information as well as embedded videos.

In order to increase awareness about cultivated diamonds, a total of 30 well-researched content marketing articles were written, which included several guides, listicles and how-to articles. Each article highlighted the benefits of the product while also providing useful information which generated interest about the brand.

To further inform consumers, a total of 30 influencer marketing posts were created for the brand. The posts highlighted the benefits of the product range, delivered in an authentic voice that would instantly connect with potential consumers.

Over 100 SMS and Whatsapp messages, including unique copy and creative images were designed for the brand. By sending these messages out in regular campaigns, consumers were kept informed about the benefits of the products while also nudging them towards exploring the collection for themselves.

Improving the PR of cultivated diamonds and promoting the brand as a sustainable yet luxurious choice was necessary. To do this, more than 30 articles were written and a press kit was made. These articles were written to be circulated across publications in India to reach audiences that may not necessarily utilize digital media as their primary source of information.

A total of 90 social media posts were developed for the brand, which included copy, content as well as creative design. The brand was registered on over 140 platforms and regular posting on popular social media platforms ensured that there was regular engagement with consumers.

Targeted consumer and household lists were used to engage more than 100000 consumers through SMS and Whatsapp campaigns. The brand’s ideal demographic was charted before the preparation of these lists to ensure that the campaigns were sent to the relevant target audience.

More than 100 marketing collaterals were designed which would be displayed at strategic locations such as retail outlets, which would maximize visibility. These marketing collaterals included posters, stickers, danglers, and more.

A memorable radio jingle was developed for the brand, with several edits. The brand was given much needed national exposure by broadcasting the jingle and edits on major radio stations.

The complete range of products was captured using a professional photoshoot that used flattering angles to make the range even more attractive at first glance. More than 500 images were taken and post processed to be used on platforms such as the website, social media, e-commerce, marketing campaigns, and more.

The complete and extensive launch strategy implemented by ANMG Communications™ helped the diamond jewellery brand appeal to a wide audience. The authenticity of their diamond range was firmly established through awareness campaigns and the brand achieved better sales and revenue through promotion on digital and physical media.

ANMG Communications™ offers agile 360 degree launch and growth communication for your brand and business, including brand identity design, packaging design, marketing collaterals, animated videos, content marketing, and much more.  Contact us today to get your customized launch strategy.

Phone: +91 9167255919

Email: services@anmgcommunications.com