Founded in 2005, the company operates many manufacturing facilities in Himachal Pradesh. It holds the distinction of being the leading nutraceutical company in India. The company offers end-to-end solutions that include research, manufacturing, and finally product launch. They are recognized in the industry as experts in producing high quality sports nutrition products, nutraceuticals, and more.

Despite having one of the largest protein powder manufacturing capabilities in the country, the sports nutrition brand had a minimal presence in retail outlets, supermarkets and online platforms. They required an overarching launch strategy that would enhance their visibility and reach. Their products lacked differentiation and primarily targeted wrestlers and bodybuilders, which represented a limited market segment. They needed to expand their customer base.

ANMG Communications™ created an integrated launch strategy for the brand, starting from creating brand identities for their new brands, leading up to full-fledged campaigns across social media, SMS and Whatsapp to consumers.

Over 100 brand identity iterations were developed for their new sub-brands, which were now distinctly categorized to cater to women, teenagers, Ayurveda, better immunity, various sports including cricket, kabaddi, basketball, swimming, marathon, and more.

More than 50 packaging identity iterations were developed for the new sub-brands and their various flavours and SKU sizes. The packaging was designed to highlight the specialized benefit of each product.

In order to highlight the features and benefits of the mother brand as well as each sub-brand, more than 35 detailed animation videos were created. These videos would help it effectively engage a broader audience and improve product awareness.

Their website was redesigned to include individual pages for each sub-brand, featuring distinct photos, descriptions and page layouts. Over 65 pages were developed for the brand, resulting in a modern and visually appealing website.

A mobile app was developed featuring distinct product page screens for each sub brand, which included images and detailed descriptions. Over 65 screens were created, along with FAQs, embedded videos and contact information, making it a comprehensive resource.

A total of 90 content marketing articles were written for the sports nutrition brand, including guides, how-to articles and listicles. These articles were written with the aim of increasing awareness about the brand. They included content that would highlight the significance of protein for the general population and let them know about routines that can be adopted for the optimum use of whey protein.

A total of 30 influencer marketing posts were created for the brand highlighting the unique features and benefits of each product, with the aim of improving credibility, influencing purchase decisions and increasing visibility.

Each of the brand’s new and existing SKUs were listed on Amazon, with A+ content being developed for their sub brands. A total of 39 listing pages were created. This helped improve their sales potential and helped them access a vast customer base via online platforms.

More that 150 SMS and Whatsapp messages, along with copy and creative images were developed for the brand. This facilitated direct communication of the features and benefits of the brand and their products to the consumers, made possible through consistent campaigns.

To improve the brand’s status and visibility on offline platforms, over 25 press articles were written, accompanied by a press kit. These press articles included brand story, product stories, new technology, pain points addressed, and more, highlighting different aspects about the company and the brand.

A total of 90 social media posts, including copy, content and design were developed, which were published on a regular schedule to keep them at the top of the mind of consumers. The brand was also registered on over 150 platforms to safeguard their name and domain online.

More than 50000 consumers were engaged through campaigns that utilized targeted consumer data. This data was gathered taking into account the brand’s ideal consumer demographic, including age, income level, location, and various other factors.

Over 50 marketing collaterals were designed, including posters, stickers and danglers, to be used at retail and other strategic locations to maximize visibility.

A unique radio jingle was composed, which included over 40 edits. These edits, along with the jingle were aired on major radio stations to maximize the brand’s national exposure.

A comprehensive product photoshoot was conducted for the brand’s complete range of products. More than 800 images were captured and subsequently post processed for use across various platforms, including the website, e-commerce, social media, marketing campaigns, and more.

The comprehensive and integrated launch strategy implemented by ANMG Communications enabled the sports nutrition brand to increase their brand visibility, leading to greater consumer awareness. The expanded product range consisting of specialized protein for various sports, for women and for teens, as well as Ayurvedic protein supplements and immunity building protein, now appeals to a broader audience, which has contributed to increased sales and revenue.

ANMG Communications™ offers agile 360 degree launch and growth communication for your brand and business, including brand identity design, packaging design, marketing collaterals, animated videos, content marketing, and much more.  Contact us today to get your customized launch strategy.

Phone: +91 9167255919

Email: services@anmgcommunications.co