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About the Company
A recognized leader in the silver jewellery manufacturing industry, this company represents a legacy of more than 28 years. The company specializes in the production of a diverse range of silver ornaments, showcasing exceptional standards of quality, purity and craftsmaship. They have a manufacturing facility in Rajkot, Gujarat.
The Challenge
The brand had a legacy of nearly three decades in silver jewellery but needed to improve their market presence as well as brand awareness. They needed to communicate their unique benefits to consumers while also flaunting their vast collection.
The Solution: ANMG LaunchMark™
ANMG Communications developed an extensive and integrated brand launch strategy for the brand, starting with the creation of brand identities for the main brand and sub-brands, right until development of brand awareness and visibility campaigns across social media, SMS and Whatsapp.
Brand Identity using ANMG IdentiMark™
More than 90 brand identity iterations were created for their brands, which included their mother brand and sub-brands that indicated various levels of silver purity.
Packaging Identity using ANMG PackMark™
Over 10 packaging identity iterations were developed for the brand and its sub-brands, including distinct packaging for each type of jewellery such as bangles, anklets, rings, and more.
Animated Videos using ANMG AniMark™
In order to highlight the unique features and benefits of the brand and product range of each sub-brand, 8 detailed animated videos were developed. These videos were scripted to be informative and engaging which would improve brand awareness and visibility among consumers.
Website using ANMG SiteMark™
A new website was developed include individual pages for each product, with unique photos and product descriptions. Over 450 pages were developed for the website, with an engaging layout that captivated users and allowed them to browse the entire collection.
Mobile App using ANMG AppMark™
A marketing mobile app was developed for the brand. This app contained more than 450 screens including one for each individual product, which made it easy for the casual user to browse the collection and find a store from which to purchase their favourites.
Mobile Marketing using ANMG MobileMark™
Over 200 SMS messages and Whatsapp copy with creative images were developed for the brand. Regular campaigns were run to improve consumer awareness and brand visibility.
Social Media Marketing using ANMG SocialMark™
A total of 90 social media posts were developed for the brand to be used in regular campaigns, which not only included creative design but also copy and content. Regular posting helped increase the brand’s recall value and registration on over 120 platforms helped protect the brand name and domain.
Target Audience Data using ANMG AudienceMark™
Targeted consumer lists were used to conduct campaigns that resulted in over 140000 being engaged on a regular basis. The brand’s ideal demographic was taken into account while compiling the data to ensure precise targeting.
Marketing Collaterals using ANMG PrintMark™
More than 140 marketing collaterals, including posters, danglers and stickers, were designed to be used at strategic locations to maximize visibility.
Radio Jingle using ANMG RadioMark™
A catchy radio jingle was composed for the brand, with over 40 edits. The jingle and edits were aired on several radio stations to improve the exposure of the brand all over India.
Product Photoshoot using ANMG ShootMark™
Professional images were captured of the entire product range, keeping in mind the angles that would be most flattering for each product type. The end result was a product portfolio that included more than 1300 images which were also post processed to make them ready to be used on the website, social media and other platforms.
Result
The comprehensive launch strategy implemented by ANMG Communications™ helped the brand successfully launch their product range in the market under their new sub-brands. The consumer was able to clearly differentiate between the levels of purity and the brand’s credibility was enhanced through strategic promotion of their guarantee of purity. The brand saw increased sales and vast improvement in reach all over the country.
About ANMG Communications™
ANMG Communications™ offers agile 360 degree launch and growth communication for your brand and business, including brand identity design, packaging design, marketing collaterals, animated videos, content marketing, and much more. Contact us today to get your customized launch strategy.
“We appreciate the hard work that was put into the creative designs and liked the quick support that was extended to provide the final output.”
Managing Director
Leading FMCG Company In India
