Started as a small business in Gujarat, the company has transformed into one of the world’s most respected brands. Originally founded as a clock manufacturer, it quickly grew to become the largest clock producer and eventually grew to become the most trusted brand in home appliances.

The client was a household appliance brand that manufactured and sold products from several categories. While the brand had been established for decades, they needed a fresh look and strategy that would help them reach a wider audience and enhance their visibility.

ANMG Communications™ developed a thorough strategy for the brand, starting with designing brand identities for their new sub-brands. Brand visibility and brand awareness was boosted by designing new website pages, launching a mobile app, and through regular campaigns via SMS, Whatsapp, and social media.

Over 50 brand identity iterations were created for their new sub-brands. The brand identities were designed to reflect the unique nature of each category.

More than 200 packaging identity iterations were developed for the product range of the brand. Being a home appliances brand, the packaging was designed to be minimalist while clearly indicating all the important features of each product.

In order to make consumers aware of the features and benefits of the products in each category, 30 detailed animated videos were created. The animated videos allowed the consumers to easily understand the benefits of the range and improved the overall reach of the brand.

Individual pages were designed for each product on their new website, which included detailed product descriptions, features and benefits, and high-quality photos. More than 100 pages were developed for the new website. The layout was modernized and made it easy to browse the extensive product range online.

A mobile app was created featuring dedicated pages for each category, so that users would be able to access information while on the move. More than 30 screens were created. The app served as a comprehensive resource which included contact information, embedded videos and FAQs related to the categories.

In order to highlight the feature and benefits of the products, a total of 90 well-researched content marketing articles were written, including guides, listicles and how-to articles. Each article highlighted the benefits of the product while also providing useful use cases which generated interest about the brand and its products.

A total of 90 influencer marketing posts were created for the brand, which further stimulated interest about the brand and its products. The posts were written not only to showcase the products but also to encourage interaction and ultimately influence purchase decisions.

Over 50 SMS and Whatsapp messages were written for the brand, designed to capture the attention of the consumers. The messages combined informative content and eye-catching visuals, which were sent out to consumers through regular campaigns to improve brand awareness.

While the brand was a well-established one, there was a need to increase awareness among consumers about their complete product range. To do this, 25 articles were written and a press kit was made. These articles were written to highlight the brand’s benefits, which were then circulated across publications in India. This helped them reach audiences in even remote regions in India.

More than 100 social media posts were developed for the brand, which included engaging copy and content as well as creative design. The brand was registered on over 60 platforms. Consistent posting on widely-used social media platforms helped maintain visibility and relevance among the competition, which strengthened customer loyalty.

More than 350000 consumers were engaged using SMS and Whatsapp campaigns that utilized targeted consumer and household lists. The brand’s ideal demographic across 10 target groups was analysed and the consumer lists were prepared to ensure that only the relevant target audience received the campaigns.

More than 20 marketing collaterals were created to be showcased at key locations to increase visibility, such as retail outlets. These marketing collaterals included posters, stickers, danglers, and more.

A unique radio jingle was developed for the brand, with 18 edits. The jingle was aired on popular radio stations which allowed it to reach a wider audience, and its catchy tune ensured that consumers were more likely to recall the brand name when making purchase decisions.

Over 1400 products from their extensive product range were shot during the professional photoshoot conducted and over 10000 images were captured. These images were then post-processed and carefully organized to be used on their website, social media, e-commerce platforms, and more.

The comprehensive launch strategy implemented by ANMG Communications™ helped the household appliance brand reach its brand to people all over India. The brand, that had been a pioneer in the industry for several decades, was now a name that even the younger generations knew well. Their overall sales and revenue was boosted through better promotion on digital channels and their revamped look made them more appealing to a wider audience.

ANMG Communications™ offers agile 360 degree launch and growth communication for your brand and business, including brand identity design, packaging design, marketing collaterals, animated videos, content marketing, and much more.  Contact us today to get your customized launch strategy.

Phone: +91 9167255919

Email: services@anmgcommunications.com